Design Process

The Double Diamond design process outlined in the infographic above was created by the British Design Council in 2005. The council performed a major study on diverse industries and found striking similarities in the way they design their products. From UI/UX design to full game development, this process ensures that you are helping to deliver a product your customers will enjoy.

The process is only a guide to keep you on track as you listen to user feedback and discover where your design is causing confusion or frustration. You then can brainstorm solutions to these problems. The result is the improvement of the user experience for your product or service.

For example, a game developer may have an open beta test where almost anyone can sign up from their website and comment on their experience in the game in return for a pre-release copy. This has the advantage of a large number of unpaid testers providing feedback to your team. The disadvantages include releasing your game before it is completely finished.

A closed beta test can be performed via a contractor or your own in-house testers. Of course, this path requires that funds be allocated for this purpose. The advantage of a closed beta test is that your potential customers don’t see your game until it’s fully developed and polished. The disadvantage is that you will have a smaller pool of testers to provide feedback on your game.

The design process is fairly straightforward after you receive enough user feedback:

  1. Analyze the feedback to expose weaknesses in the design. 
  2. Empathize with the user to understand how old this weakness is affecting them.
  3. Prioritize each weakness in the design. Brainstorm solutions with your team for each of the problems.
  4. Fix the design flaws one by one, starting with the higher priority items.
  5. Rinse and repeat until release.
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Summary
Design Thinking
Article Name
Design Thinking
Description
The Double Diamond Design Process explained.
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